Following the new update, Bedrock can help more insurance advisors reach qualified leads in their field – with services spanning full-stack marketing and branding.
According to Bedrock, the federal retirement market has a high ceiling because life insurance becomes increasingly more expensive as federal employees get older. Traditionally, US postal employees are among the oldest nationwide – meaning there is a pressing need for them to find more affordable insurance options. The latest service focuses on enabling advisors to generate more high-quality leads on a recurring basis. The team analyzes each advisor’s current and future target markets, researches ideal buyer personas, and develops marketing and lead generation plans tailored to reach the most promising prospects efficiently and effectively.
The lead generation program uses a multi-channel approach to connect advisors with highly qualified leads. Strategies include digital marketing such as search, social media, and display advertising combined with direct mail.
Additional details are provided at Our Approach
Federal employees represent an attractive retirement planning market given their predictable pension income and access to supplemental savings and insurance benefits. For example, in addition to a defined-benefit pension, federal employees are also eligible for the Thrift Savings Plan (TSP) defined contribution account, which allows for distributions while still employed after age 59. The combination of reliable lifetime income and accessible savings provides financial stability and flexibility, allowing federal retirees to fully utilize insurance and annuity products.
With nearly one million residential addresses and its own proprietary online federal retirement training platform, Bedrock has established itself as a leading resource for insurance advisors targeting the federal employee market. Their expertise and integrated services simplify the process for advisors looking to grow their federal retirement clientele.
A spokesperson states: “Bedrock Financial Services helps agents and advisors maximize their potential in the federal and postal employee retirement market. We provide federal employee financial training, lead generation, branding, life insurance, and email marketing services.”
Those wishing to learn more can visit Planning
Bedrock Financial Services
7621 E Gray Rd
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