The firm’s recent expansion comes in response to increasing demand, particularly from clients in the San Diego area. Services include professionally produced videos, gifs, and animations, designed to engage with audiences and elevate brands.
More details can be found at: https://behindthework.com
Behind the Work notes that more businesses are taking a digital-first approach to marketing, with video content playing a central role. As part of the recent update, the firm offers a skilled and experienced videography team that aims to move beyond simple promotion and instead generate interest in the products and services being portrayed.
As 2023 begins, a recent report from Wyzowl highlights the growing importance of video marketing. Statistics from the company show that 68% of consumers would prefer to learn about a new product through video content, with text-based articles second most popular at 15%. The most requested brand video types were explainers at 39%, entertaining/viral-style at 20%, and product demos at 12%.
Given those trends, Behind the Work’s enhanced video production services include the creation of engaging and informative pieces that can be shared across a variety of platforms. Producers focus on human-centered content, which is shown to be more effective at capturing audience attention.
Several organizations have already used the services to further their messaging goals. A supply chain transparency firm requested a series of easy-to-understand animations as part of a greenhouse gas explainer video, while an RF shielding manufacturer has leveraged Behind the Work’s production capabilities to introduce several new products.
About Behind the Work
A full-service digital marketing firm, Behind the Work’s services extend beyond video production, encompassing strategy and consulting, SEO, website design, content, and paid digital advertising. The company is also a Platinum Hubspot Solutions Partner, allowing it to assist businesses in the more effective use of digital CRM tools.
A company representative recently stated: “We focus on creating ‘human-centered’ content–that is, content people actually want to engage with. From the voice of your content to the UI/UX of your website, every aspect of your digital presence provides your prospective customers a larger scope of how your company stands out amongst competitors.”
Interested parties can find more information by visiting: https://behindthework.com
Behind the Work
2130 Elmwood Ave.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.