KidGlov, a boutique, full-service advertising, branding and content marketing agency based out of Lincoln and Omaha, Neb., recently welcomed Lida Citroen, speaker, author and executive coach, to its podcast, Agency for Change. The episode explored how she supports individuals and veterans in building personal brands.
“As head of a branding agency, I’m always thinking about the best ways to build a brand for businesses and organizations. This week’s guest on the podcast does the same for individuals,” said Lyn Wineman, KidGlov president and chief strategist. “It was great to sit down with Lida to hear about her approach to branding and her incredible work serving veterans.”
Lida Citroen is a Tedx speaker, author and coach who helps executives, entrepreneurs and thought leaders around the world manage how they’re perceived to drive them toward the best opportunities. She’s a 20-year marketing and PR veteran who has worked across industries and now supports individuals in controlling the narrative around their reputation.
During the Agency for Change podcast, Citroen talks about the importance of a personal brand, how she helps individuals define their legacy, and her inspirational Tedx Talk on the power of gratitude and serving those who served. Citroen offers veterans and service members tools for transitioning into the civilian workplace and collaborates with employers to provide resources for hiring, training, and engaging military veteran employees.
“We have an opportunity to help and encourage veterans,” said Citroen. “It’s not easy to leave the military–a service before self culture–and go into the corporate world. My job is to help veterans understand they have a lot to offer and to get more comfortable talking about themselves.”
The full Agency for Change episode featuring Lida Citroen can be found on KidGlov’s website, or wherever podcasts are available.
To learn more about Citroen’s work, LIDA360 at https://lida360.com/ and listen to her inspiring Tedx Talk at https://www.youtube.com/watch?v=9BloWnsJCRw&ab_channel=TEDxTalks.
The Agency for Change podcast from KidGlov marketing and advertising agency brings stories of people creating positive change in the world. From large companies and nonprofit organizations to small advocacy groups and solo agents for change, the program explores what inspires these changemakers, the work they’re doing, and how they share their message.
The advertising agency’s podcast releases new episodes every week. Listeners can hear the show on major podcast platforms like Apple Podcasts, Spotify, Pandora, iHeartRadio, or on KidGlov’s website.
KidGlov is a boutique, full-service advertising, branding, and content marketing agency, as well as a certified B Corp, with offices in Omaha and Lincoln, Neb., which specializes in nonprofit marketing, healthcare marketing, financial marketing, social impact marketing, and purpose-driven businesses. It has been named one of the Best Places to Work in Lincoln, and has won several accolades for its work, including awards from the American Marketing Association and the American Advertising Federation. Learn more about KidGlov on their website, or by visiting their offices in Omaha at 2120 S. 72nd Street, Ste 640, Omaha, Neb. 68124, and in Lincoln at 1230 O. Street, Ste 111, Lincoln, Neb. 68508.
2120 S 72nd St, Ste 640
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.
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