Recognizing that a proactive origination strategy is the cornerstone of private equity firms’ growth, OutFlow introduced a hands-off solution that allows M&A consultants to optimize their resources by outsourcing the most time-consuming stages of deal origination.
More information is available at https://outflow.agency
According to Bloomberg, analysts describe the current M&A market as “slow” and “uncertain”, with these trends expected to continue in 2023. OutFlow’s latest solution, which utilizes precise targeting and outbound marketing for consistent lead generation, offers its clients an advantage in the complex, unpredictable, and highly competitive capital markets.
“Your competition is waking up every day asking themselves how they can gain and take market share,” says CEO Matt Currie. “The only way to secure new business is by having a pipeline of new deal opportunities coming in the door, consistently.”
Currie notes that in order to maximize the value of their sales pipeline, M&A consultants need to start with managing the inputs – ensuring that they are high-quality prospects. Once the private equity fund has created a strategy and identified the key characteristics of target companies, such as size, location, and financial position, OutFlow will create targeted campaigns and utilize its connections to find companies that match the selected criteria.
The importance of the next step, consistent outreach, should not be underestimated, according to Currie. “99.9% of emails, messages, and unsolicited phone calls don’t make it past the “flick test” of your prospects,” he says. The message should be clear and insightful, and should have an intriguing piece of information and a call to action. OutFlow will use its copywriting expertise to create compelling messages on behalf of the client and secure meetings.
Clients can browse testimonials on OutFlow’s website and review several case studies, showcasing the results achieved with the company’s help. One of OutFlow’s clients, Global Wired Advisors, a team of investment bankers specializing in e-commerce and SaaS M&A, experienced a shortage of new opportunities during the pandemic. OutFlow launched a targeted campaign to create more sell-side demand. As a result, the company closed a $40 million deal in 2020 and continues to source new opportunities, with 20-30 new appointments arranged every month.
With its latest updates, OutFlow continues to help private equity firms maximize the value of their sales pipelines by actively seeking out high-quality targets and connecting them with exclusive, off-market opportunities.
Interested parties can find more information by visiting https://outflow.agency
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.