In a recent article, the European Business Review explained what SEO management is, what an SEO manager does, and the five elements one needs to successfully manage one’s SEO efforts.
The article defines SEO as the activity that helps improve the visibility and ranking of a website (or a page on the website) on search engine result pages (SERPs). It went on to explain how SEO can be divided into on-page SEO and off-page SEO.
On-page SEO, as explained in the article, refers to optimising a website’s content, structure, and metadata for search engines.
Off-page SEO, on the other hand, involves getting other sites to link to the business’s content. The article also mentioned other types of SEO, such as technical, local, and voice SEO.
It then went into greater detail about the role of an SEO manager.
An SEO manager, as the article described, is the person who designs and implements the optimisation strategy of a website. This person’s duties include performing keyword research, analysing competitors, monitoring and reporting on the analytics, as well as creating and managing content.
The article emphasised that an SEO manager should have a business and marketing background. They would also need to have some technical knowledge in order to understand how to use SEO tools effectively.
Finally, it talked about the elements of a successful SEO strategy, which were competitor analysis, reporting, website optimisation, backlink analysis, and audience research. Website analysis was further broken down into the optimisation of title tags, meta descriptions, headings, content, and images.
It concluded by saying that SEO is a crucial part of any business’s marketing strategy. By understanding its audience and creating content that appealed to that demographic, a business could ensure that its website would contribute to its growth.
Geeky Tech, leading SEO agency for B2B tech businesses, elaborates further on this topic. According to the agency, whilst a business requires a well-optimised website, it also might need paid marketing in order to be visible among the many online competitors.
However, it maintains that a solid SEO foundation is a must-have for any business, whether or not it invests in paid ads. That is why the agency insists that businesses need to spend time identifying the right SEO company to hire.
The agency talks about how businesses need SEO management companies that can deliver more qualified leads by increasing a website’s visibility in front of the right audience, developing those leads, and converting them into paying customers.
Geeky Tech emphasises the importance of results by numbers instead of vague claims. A business looking for SEO management companies should focus on the ones that are able to prove the efficacy of their strategy.
To highlight this point, the agency puts its success stories and customer testimonials at the forefront of its website.
Geeky Tech agrees that SEO is extremely important for any business’s marketing strategy. That is why the right SEO management company is fundamental to its visibility, and, as a result, its success.
To learn more about Geeky Tech and the work the agency does, please visit https://www.geekytech.co.uk/
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Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.