Casino Secret was established in 2018 and has since become a major competitor among online casino brands. They have spread their presence across Europe in the past couple of years but are now determined to take the Japanese market by storm. Having launched a tried and tested brand-building marketing strategy in Japan, the iGaming company is one of the very first in the country to partner with a football club on its mission to become the leading online gaming brand.
In its brand-building strategy, Casino Secret has partnered with the Greek football team, PAOK, where Japanese player and former English side, Manchester United’s star, Shinji Kagawa plays. Aiming to connect better with its audience, the online casino gaming company launched a Question and Answer (Q&A) segment where fans had the opportunity to ask the football star a wide array of questions about his footballing career and personal life. The well-received Q&A session has further boosted the brand’s identity and acceptance among its target audience in Japan.
The football club side, PAOK, announcing the return of the popular Kagawa Q&A session, said: “That popular project is back! The #AskShinji series where Kagawa answers fans’ questions, which was popular on the official Japanese Twitter of the Greek League PAOK. This famous project, where you can learn about Kagawa’s private side, will be reprinted with the cooperation of Japan’s most popular online casino “Casino Secret”! Featured videos will be delivered on Sports Navi this weekend. Stay tuned!”
With the success of their marketing and brand-building strategy, Casino Secret has climbed to the number 5 spot among online casinos in Japan. Their early success and progress attracted interest from within the iGaming industry to acquire the fledgling brand. Given its early success in the online gaming industry, the founders sold to Casumo, an industry stalwart looking to grow their stable of brands.
Casumo, a mobile operator, had before the full acquisition purchased a 40% stake in the business a year after its launch and then proceeded to outright acquisition for an undisclosed sum at a later date. Announcing the acquisition, the Casumo Chief Executive, Shelly Suter-Hadad, said: “We have developed an ambitious and exciting collaboration with the team at Casino Secret, which made the merger a clear next step from all perspectives. The acquisition will enable us to further leverage the strong synergies and shared direction of both businesses, while taking our group portfolio to the next level.”
Acknowledging the acquisition, Casino Secret chief executive Nadir Ounissi noted that the brand’s effort to offer customers the best online casino experience fit with Casumo’s approach. He added that “together we now open new doors to shared expertise and exciting opportunities across the brands.”
New players who wish to tap into the wealth of advantages offered by online gaming and casino platforms are welcome to experience what Casino Secret offers. The platform offers extremely generous welcome offers to new users and existing slot game users. Users will have access to over 2,000 slot games available across casinos in Japan. With an attractive welcome offer and wide distribution, the company has maintained its early success while also growing in leaps and bounds.
With the many benefits and perks offered, it is clear that Casino Secret is positioned to take over the industry while challenging existing names and brands in the industry. Casino Guide Japan, a Japan-operated casino and online gaming review platform, has created an in-depth review on the Casino Secret, its offerings, and what players need to know.
Online casino players who wish to learn more about Casino Secret and what they offer can visit the Japanese review website, Casino Guide Japan, for more information.
Wabi Sabi Interactive
Marine House, Clanwilliam Place
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.