NFT has been hugely popular this year with the popularity of digital cryptocurrencies such as Bitcoin and Ethernet. NFT is a digital asset designed to track the ownership of specific virtual items, such as works of art or sports trading cards, using blockchain technology.
The total value of NFT transactions tripled to $250 million last year according to data. In the past month alone, NFT’s total sales exceeded $220 million.
The size of the market continues to explode.
There have been many star projects have achieved good performance in the NFT track. The TVK project is a cross-platform ecosystem based on blockchain, focused on sharing and trading with digital collections. The Flow project is more focused on games. The project aims to power next-generation applications, games, and digital assets. Another star project is Chiliz, or CHZ, which is a platform that welcomes both loyal fans of a single team and ordinary sports fans around the world.
No matter TVK, or Flow, CHZ, these star projects show a strong IP attribute from a comprehensive point of view of the above three. As the NFT track, which is based on the advantage of non-homogeneous tokens, it is these differentiated IP that make its projects have the tension to stick to its users, not only using brand-new tokens, but also making it a social currency between users.
IP is the only way for NFT track project.
The dispute between copyright and IP is also pervasive in China. Whether it’s a show, an online celebrity or a startup story, it essentially incubates an IP that can spread widely and have a specific scene. By the same token, the threshold for each user to learn and use is higher if the projects incubated by blockchain technology cannot be IP-oriented.
The NFT track is the golden track of IP. The value of IP itself will also bring greater value to the NFT track. Similar to the content of high-quality IP documentaries, Netflix’s brand awareness has really flown up on the Internet.
So what other IP can be mined? Stamps are an excellent option.
Austria Post has issued a variety of colorful and innovative series of special stamps in recent years, from tight dresses, embroidery and printed leather pants to ceramics, glass, meteor dust or sparkling Swarovski crystals. Now, Austria Post has launched a brand that combines the analog and digital world: encrypted digital stamps.
Croatia Post chose to issue encrypted digital stamps on the occasion of the 180th anniversary of the issue of the world’s first stamp, “Black Penny”, to express the meaning of inheritance. Croatia Post issued a stamp sheetlet entitled “Stamp Day-Croatia Digital encrypted Stamps” on September 9, 2020. The main picture is the means of transport and QR code, with a face value of 50 Croatian Khouna, which is jointly designed by IvanaVučić and Tomislav-Jurica Kaćunić .
Collecting stamps is almost a hobby engraved in human genes in fact. The world’s first stamp appeared in the UK, designed by William Wayne and featuring a profile portrait of Queen Victoria. The face value is 1p, and black, which is commonly known as “black penny”. It was officially put into use on May 6, 1840, with 11 editions and 72 million copies issued. Stamp collecting almost came into being with the emergence of stamps, and the International Philatelic Federation was born in 1926.
Stamps have been issued for more than 130 years since 1878 in China (the fourth year of Guang Xu of the Qing Dynasty). The China Philatelic Company was established in 1955 and the China National Stamp Corporation was established in 1979 after the founding of New China. The philatelic market is becoming more and more prosperous. Stamp collecting has become the most influential and involved collection activity in the world. Collecting stamps, the Chinese market is also of great value. For example, whether it is the Olympic Games or the fight against the epidemic, China will issue specific commemorative stamps, which in itself is a wake-up call to stamp collecting.
There are many commercial marketing activities similar to stamp collecting that have achieved good results. For example, IP, which collects Shuihu cards, has brought hot sales of small raccoon dry and crispy noodles.
However, the market of traditional stamps is limited. I addition, there are many problems, such as difficult to preserve, inconvenient to trade and so on. However, on the NFT track, these problems are being overcome one by one. The characteristics of stamps are born to blend perfectly with NFT. NFT can indicate its identity information by building a corresponding asset, which has a variety of attribute parameters and is unique, indivisible, and inseparable to some extent. NFT, which pursues non-homogeneous tokens and art collection value, will have broader commercial prospects with the blessing of stamps.
The openland project is the IP that focuses on stamps + NFT at present. Openland issued the first set of blockchain technology commemorative stamps as part of the physical mapping project at the NFT track. Stamps issued according to the set will have a unique identification code to generate a NFT that automatically maps erc721. The mapped NFT will become the NFT identity authentication of the public chain of the project, and will have the opportunity to enjoy certain rights and interests in the subsequent ecological construction, such as node rights, mining rights and so on.
The NFT mining mode will be launched after the launch of the openland project, which can be divided into two types: NFT pledge mining and social mining. At the same time, the openland project will also have in-depth cooperation with other DeFi projects in the future according to insider sources.
The goal of openland based on NFT technology is to realize digitalization with existing physical stamps, establish official credibility, guide the virtuous circle of stamp market, push up the overall price of stamps and drive the issuance of physical stamps; The digitization of stamp issuance, that is, no longer issuing physical stamps, issuing digital stamps directly on the chain; and forming the postal block chain stamp trading platform under the permission of national policies and laws and regulations.
It can be said that openland will certainly change the way people collect stamps and leave a great deal of ink in the history of stamp collecting. It is obviously knocking on the door of the history of human collection.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.