In more than 40 years, Karl Scheufele and his wife Karin have carried out the international expansion of the company. Currently, they are still active in the business with over 100 representative stores around the world. Their two children also work in the family business. Caroline Scheufele’s daughter is responsible for the women’s watch collections and women’s jewelry, while her brother Karl Friedrich Scheufele manages the men’s collections and the production facility in Fleurier.
In 2010, the company celebrated 150 years of its activity. On this occasion, a special Animal World collection was created. In the same year, the company’s estimated sales amounted to $ 550 million in total sales, of which 250 million were sales of watches alone.
The current offer of Chopard jewelry includes pendants, rings, earrings from four collections (Happy Diamonds, Imperiale, Chopardissimo, La Strada) as well as necklaces and bracelets from two collections (Happy Diamonds, Imperiale). To meet the expectations of Chopardissimo Buyers, Chopard has also created an exclusive collection of accessories, including leather handbags and wallets, perfumes, sunglasses, pens and pens, key rings, cufflinks, and even photo frames.
- Chopard also has a separate extensive collection of engagement rings and exclusive jewelry (called Haute Joaillerie of Chopard’s Green Carpet). In cooperation with Eco-Age Chopard, he joined the Green Carpet Challenge, which aims to promote the bond between ethics and aesthetics. Chopard’s ecological activity is based on raw materials from proven, certified sources. The gold used in Chopard’s projects comes from mines in South America that are “FAIRMINED” certified. All diamonds come from a manufacturer that is an ACT member.
- The collection called the Green Carpet has appealed to many stars who showed up at many Festivals in Cannes. These were, among others French actress Marion Cotillard, American cinema icon Jane Fonda, American singer Lana del Ray, Oscar winner Jennifer Lawrence, American actress Julianne Moore and models Cindy Crawford and Cara Delevingne.
Which Collection is the Most Wanted?
The Chopard Chopardissimo collection is a clear favorite among buyers. You cannot pass by this stunning jewelry. Every Chopardissimo Buyer knows every detail and design of this collection and knows that it is both beautiful and valuable jewelry and a very good investment.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Guardian Talks journalist was involved in the writing and production of this article.