NHL sells naming rights to its four new divisions for 2021 season

The National Hockey League has offered naming rights to its four divisions without precedent for its set of experiences. The class declared Tuesday that its groups will play in the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division and the MassMutual NHL East Division during the 2020-21 season, which runs 56 games and starts on Jan. 13.

A NHL source revealed to ESPN that offering the naming rights to its divisions is seen inside as a one-year-just mission.

These divisions are new for this season, as the NHL realigned its groups on account of COVID-19 travel concerns and limitations, especially at the U.S.- Canadian boundary. The entirety of the class’ Canadian groups are gathered into the North Division for this season. It’s normal the NHL will re-visitation of conventional divisional arrangements in the 2021-22 season.

This is the second major sponsorship move for the NHL this season. The alliance recently reported that, unexpectedly, it would permit ads on player protective caps. As of Tuesday, 13 groups have declared their head protector supports. Most of those supporters additionally hold the groups’ field naming rights.

The NHL has faced massive revenue deficiencies in the previous year as a result of COVID-19. As an alliance dependent on ticket deals as its significant income driver, the NHL played its whole 2020 postseason without fans and will open this normal season to either discharge structures or in fields with restricted limit.

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